The Wooly Philosophy
The 5 Principles that Guide Us

The Story Comes First
While other educational companies try to find a sugar-coating to make grammar palatable, we just tell great stories with accessible and useful Spanish.
We believe love of language is a natural by-product of simply enjoying a good story.
Always Write with Relevant Language
Did you know that roughly 88% of spoken Spanish is the same 1000 words? So why are we making students learn vocabulary for car parts?
Even though our stories are frequently outlandish, the language we use to tell our stories is essential.
Older Kids Need Simple Spanish Too
Your students might be beginners at Spanish, but that doesn’t mean they want stories written for pre-schoolers. We write our stories for middle school and high school audiences.
Make Repetition Integral to the Story Itself
Exposing students to repetition is the foundation of any language program. But making that repetition compelling? That’s the hard part.
That's why we bake repetition into the very DNA of the story. Your students won't be bored since we make the repetition essential to the story.
Lean On Those Visuals
Visual storytelling not only provides students with essential support for text comprehension, but also allows us to convey complex ideas without complicating the text itself.